:format(webp)/cdn.vox-cdn.com/uploads/chorus_image/image/42110860/MLS-fan-numbered-jersey.0.0.jpg)
On October 13th, Major League Soccer announced that, next August, all teams will wear kits comprised of season ticket holders’ faces printed over the numbers of the players. MLS is the first to do this league wide, while the Mexican national team, Real Madrid, and Atletico Madrid have done so at a team level. Teams will send emails to select season ticket holders who can then chose the number and location that they would like their face emblazoned.
A few questions for readers.
1) What number will/would you pick?
2) What are your thoughts on this announcement? Unique marketing? Reward season ticket holders? Attempt to boost sales? Completely Stupid?