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Self-Indulgence Sunday: Would a Canadian League Help Canada?

Will a Canadian second division allow the next Joseph di Chiara to learn his trade on Canadian snow? (Krylya Sovetov Samara/kc-camapa.ru)

News came from the Canadian Soccer Association earlier this week that they had officially commissioned a report on the viability of an all-Canadian professional second division. The report, to be created by the Rethink Management Group and headed by a former Canadian international, is expected to run through the spring of 2012.

This comes after an earlier announcement from Metcalfe Street that it was studying the possibility of such a league. Much later. A little less than eleven months, to be exact. The CSA grinds slow but it grinds exceedingly... well, slow.

I have long supported an all-Canadian professional league. The idea that a country of 35 million people and almost 10 million square kilometres can thrive in world soccer with four professional teams clinging onto American leagues is laughable. In the past decade too many top players to name have been born or raised in Canada, trained in soccer elsewhere, and eventually decided that they owed nothing to the country that did little more than provide them a start. Would Teal Bunbury have represented the United States if he had spent his career training, learning, and playing north of the border rather than south? If the Hargreaves family hadn't viewed going to Europe as his only chance at a professional soccer career, might Owen have shown more loyalty to the country of his birth? This is without considering the uncounted would-be internationals who, playing far from major cities or without quality coaching, face a bigger up-hill battle to a soccer career than young players in any other industrialized country.

But Canada is not like other countries. Only the United States can relate to our methods of youth development, largely focused on pay-to-play academies rather than free ones attached to professional clubs. It's questionable whether a Canadian second division, however large or successful, could change that.

The example of FC Edmonton proves that Canadian teams can win by giving young domestic players a second chance in professional soccer. That's important, but it's not as important as ensuring even younger players get the best first chance possible. Canada's elite players of the future can only come through elite youth development. A second division is unlikely to save us.

Star-divide

The recent example of Joseph di Chiara should prove instructive. As I type this, di Chiara is in training with the full Canadian national team at just 19 years old. Playing with Krylya Sovetov Samara of the Russian Premier League, di Chiara rarely appears in league games but has a bit of time under his belt and is a semi-regular feature in the game-day 18. He's obviously a quality talent, but prior to this round of World Cup qualifying games di Chiara had never been on the national radar at any level.

Why did an obviously-qualified young player slip through the cracks? Because di Chiara was playing youth soccer in Ontario and his parents didn't have the money and/or inclination to send him to the well-scouted pay-to-play academies. Luckily, the youth coach he did have was both competent and connected, landing di Chiara a few European trials and finally a successful one in Cyprus which is leading him to greater things.

This is a familiar story. The CSA had so little knowledge of the young star that, when Stephen Hart considered calling him up, he relied on a video package from his Russian club rather than testimony from a youth career played within driving distance of his office; most young players toil in similar obscurity.

There's probably a Joseph di Chiara in every province of Confederation, one whose coach is a bit less well-connected or determined. In Canada, nine out of every ten professional players joins the professional ranks after paying to join an elite youth academy: an academy where the coaching isn't necessarily of a very high standard but tends to be better than your average metro team and where talent will at least be spotted by scouts. But that's a bloody expensive process and not every player of talent can afford it.

I have nothing against those who charge for a youth team provided the team is well-run. Soccer coaches need to make a living too and a youth academy that costs $700 for a summer of part-time instruction is infinitely better than no youth academy at all. Most of these coaches genuinely want to see their young players succeed. In British Columbia, we've seen top youth teams create the High-Performance League in an attempt to consolidate and improve the elite youth level: there's been criticism of the results from those better-informed than me but the intentions were good.

If a Canada-wide professional soccer league led to an improvement in free soccer instruction for elite talent, this would be the greatest leap forward in Canadian soccer history. A couple of Canadian professional teams in British Columbia, a couple on the Prairies, a couple more in Ontario and Quebec, and one more in Atlantic Canada: if each of those organizations could provide a professionally-run and scouted academy at no cost to its players, it would all but eliminate the possibility of the next Joseph di Chiara selling shoes in Abbotsford rather than scoring goals with Arsenal.

Would a professional league bring us to that promised land, though? Could it?

Of Canada's four professional teams, three (the Vancouver Whitecaps, Toronto FC, and the Montreal Impact) run professional academies in the sense understood by world soccer fans: the player and his family incur no costs with room, board, and schooling taken care of by the team. Toronto and Vancouver have already placed a number of players into the professional ranks despite being relatively new by world standards; the Montreal academy is nascent but has promising prospects. However, these academies can only take a small percentage of worthwhile Canadian soccer talent, and particularly outside of respective regions they scout from those same high-priced academies that are part of the whole problem.

The Montreal Impact only began anything but the most perfunctory youth academy when they were attempting to join Major League Soccer. Toronto FC didn't have a serious academy for its first years and the Vancouver Whitecaps' Residency program was initially conceived as a way to make money for the club by selling players to Europe. FC Edmonton, the newest Canadian professional team, has no academy in the sense we're speaking of: their players and coaches go out into the community and the club charges for instruction from the professionals but it's nothing which will bring a young player to world prominence. Quality young players in the Edmonton area either stick with their youth club or go to the Whitecaps Residency.

The profit margins in division two soccer for most teams are razor thin. The Whitecaps, when owned by Greg Kerfoot, weren't afraid to spend money, and the Montreal Impact have been massively successful at the gate in the Saputo era. However, no Canadian second division can count on owners as dedicated as Kerfoot and Saputo or regular 10,000-fan crowds like the Impact have enjoyed. Most will be closer to Edmonton: drawing fewer than 2,000 fans a night in their first season. A youth academy looks like an expensive luxury when you're struggling to just meet payroll.

Of course, if that youth academy could sell a few quality players for transfer fees or bring promising talent into the first team that'll go a long way to making such an academy viable. That is, however, a very theoretical benefit compared to the harsh reality of a bank balance. No academy can pump out good players immediately; why would you make an expensive investment that you hope might pay off five years down the line when it's uncertain you'll be able to afford the team for that long?

If a team that's financially marginal has a certain amount of money to invest, it has a lot of competing interests: it can buy better players and hope to draw more fans by being successful, it can upgrade the stadium, it can improve its marketing. It would take a very philanthropic turn of mind to put that money into creating a youth soccer academy.

Does this mean I'm no longer in favour of a Canadian second division? Certainly not. If all FC Edmonton ever does for Canadian soccer is give a second chance to young players like Kyle Porter, Shaun Saiko, and Paul Hamilton then it will have done enough. Moreover, it is difficult to think that Canada could improve any other way. Attaching ourselves like leeches to American soccer can only get us so far and, with three teams in Major League Soccer, we've probably reached the limit. Somewhere in Canada there's a town ready to host the next Montreal Impact, with five-digit gates for second-division soccer and an owner willing to spend money if it creates a world-class team. And as decades pass and Vancouver, Montreal, and Toronto's academies create top players, those owners with money to spend will look covetously at the big clubs and decide to emulate them.

A Canadian professional second division remains an idea whose time has come. But it may not generate elite youth talent for generations.

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I wonder if these teams would be interested/have the resources to compete against each other, including all/any Canadian talent in any additional matches:
Victoria Highlanders (Pacific Division)
Vancouver Whitecaps Residency (Pacific Division)
Abbotsford Mariners (Pacific Division)
WSA Winnipeg (Heartland Division)
Thunder Bay Chill (Heartland Division)
Forest City London (Great Lakes Division)
Hamilton FC Rage (Great Lakes Division)
Toronto Lynx (Great Lakes Division)
Ottawa Fury (Northeast Division)
?

שלום

by King Elessar on Oct 11, 2011 4:38 PM PDT reply actions  

It's a start.

There is a variety of ambitions at play in the PDL level. Some want to move up (like Victoria), some understand that they are as high as they’ll get (Thunder Bay, Abbottsford).

We need to see Calgary, Quebec, Halifax, Saskatoon, Regina, Windsor, and Kitchener in this list, to get PDL soccer to every major Canadian city.

by seathanaich on Oct 12, 2011 3:18 PM PDT up reply actions  

Thoughts I have written down from before on this topic.

It is in the interest of Canadian soccer, Canadian soccer players, Canadian soccer fans, and Canadian society that Canadian mens professional soccer grow. Such growth would lead to: more success for our national team programmes; more playing and development opportunities for elite athletes; more teams for fans to support; and to a healthier citizenry due to higher involvement with recreational sport. All of these things are mutually reinforcing.

As in hockey, basketball, and baseball (but unlike football), Canada is now committed, for better or for worse, to a continental league for the top level of professional soccer. At 3 MLS teams, Canada now has all the MLS teams it will ever have: Toronto (4M), Montreal (3M), and Vancouver (2M). There are currently at least 11 US cities with at least 2 million people that DON’T have MLS: San Diego, Phoenix, Minneapolis, St Louis, Detroit, Cleveland, Cincinnati, Baltimore, Atlanta, Miami, and Tampa Bay. All of them (and New York) are going to get MLS teams before Canadian cities of 1 million people (Calgary, Edmonton, and Ottawa) will ever be considered.

15M: New York
8M: Los Angeles
6M: Chicago
5M: San Francisco
4M: Toronto, Detroit, Miami
3M: Dallas, Houston, Montreal, Boston, Philadelphia, Washington, Atlanta
2M: Vancouver, Seattle, San Diego, Phoenix, Denver, Kansas City, Saint Louis, Minneapolis, Cleveland, Cincinnati, Baltimore, Tampa Bay
1M: Calgary, Edmonton, Portland, Sacramento, Salt Lake City, San Antonio, Milwaukee, Ottawa, Indianapolis, Columbus, Providence, Buffalo, Pittsburgh, Birmingham, Norfolk, Charlotte, Jacksonville, Orlando

While Canadian MLS teams have not yet increased the number of Canadian professional players or increased the quality of Canada’s mens national team, they have undoubtedly brought a higher level of professional play than has been seen in Canada since the early 1980s.

The next place for growth in Canadian soccer is at the Tier II level. North America has enough population to support MLS and 40 or more Tier II professional soccer teams. Cities of as little as 500,000 people could financially support a competently run Tier II professional soccer team if a more stable network of Tier II professional soccer leagues existed in North America – as is proven by the financial solvency, at least over short periods of time, of professional soccer in cities as small as Rochester, New York, and Charlston, South Carolina.

As history in all sports demonstrates, cities of less than one million people are better, per capita, in their support of minor league sport due to the reduction of "snobbery" among fans in supporting such sports, compared to potential fans in larger cities. For this reason, places like Victoria, London, or Halifax can be considered on par with places like Hamilton or Winnipeg when studying Tier II soccer, or considering a Canadian national soccer league. Seattle and Toronto have shown that where 1,500 people will support Tier II soccer, 20,000 or more will support Tier I soccer – yet the Victoria Highlanders get 1,500 fans out to PDL soccer, which is essentially Tier IV soccer in North America.

Snobbery towards minor league sport is only one of four major obstacles to the growth of Tier II soccer in North America. The others are: stable and well-financed ownership; quality, modern, soccer-specific facilities; and stable leagues in which travel costs can be covered by revenues.

Calgary, Edmonton, and Ottawa have one million people. Winnipeg, Hamilton, and Quebec each have 750,000. All six cities have enough people to generate Montreal-in-USL attendance numbers of 10,000 fans, given stable ownership and a proper soccer stadium. As history shows, the problems are getting multiple ownership groups in multiple cities moving in the same direction at the same time, and having solid enough clubs that owners and municipalities will commit to building soccer-specific stadia in non-MLS cities. Since no billionaire is stepping forward to create an entire Canadian league from scratch, and since our geography has prevented the organic growth of such a league, what is more likely than a national league are a few new, stable, soccer clubs to fill the Tier II void left by the departure of Vancouver, Toronto, and Montreal. The Vancouver Whitecaps and Montreal Impact went through several leagues, demonstrating that the club was more important than the league. Prospective owners need to use the NASL and USL Pro to get Edmonton, Calgary, Winnipeg, Hamilton, Ottawa, and Québec established as pro soccer cities before we can contemplate a national league. All six cities need soccer stadiums of their own, with 5,000 seats now, expandable to 10,000 in the future.

That level of pro soccer in this country would be a huge step forward, and would mean that at least half of Canadians would have a “local” mens pro soccer team. The effect upon youth soccer development would be huge. One of the "carrots" to the development of these teams is the Canadian Championship, which gives Tier II teams a chance to play MLS teams every year. This is the sort of incentive needed to get people to support Tier II soccer.

Only once these six cities have solid teams will a Canadian league become feasible. At that point, an eight to ten team Tier II league could be formed (as a point of reference, the CFL manages to run a professional sports league with eight teams). The other three obvious places are Victoria (325K), London (450K), and Halifax (375K). All three benefit from not having big city snobbery towards minor-league sports. Victoria and Halifax benefit from geographic isolation from larger centres. Victoria and London benefit from large local soccer-player populations from which to draw potential players. If a ten team league is created, Saskatoon is the only option to ensure two equal sized West and East divisions, which are probably a necessity given the travel costs involved.

A 10 team league would have a 26 game schedule (10 games vs other division home and away, 16 games vs own division, 2 home and 2 away), plus 2-legged Canadian Championship games at the start of the season; and 2-legged playoffs involving 8 teams at the end of the season. That makes for a schedule of 28 to 40 games (if a team contested both the CC final and the league championship final). This would be a full season, long enough to give these players an international level of physical training, but without fixture congestion.

An 8 or 10-team Tier II Canadian Soccer League would represent a massive leap forward for Canadian soccer in terms of production of professional players, in terms of providing players for the National Team, and in terms of what it would provide spectators and fans. It would have trickle down effects to both university soccer, and local elite amateur soccer leagues. Partnered with professional teams across the entire country, Canadian university soccer teams would be better able to keep the top Canadian university athletes from leaving for scholarships in the USA, thereby increasing the calibre of competition for all players in that system.

There is also reform needed at the current elite amateur level. There should be 9 regional leagues, based on geography and population: British Columbia (14 clubs), Alberta (10), Prairie (6), West Ontario (10), Central Ontario (14), East Ontario (8), West Quebec (10), East Quebec (8), and Atlantic (8). Each should have 6 to 14 franchised elite clubs, to concentrate the player pool. These new franchised clubs would have a senior team atop an entire youth (U-20, U-18, U-17, U-16, and U-15) programme. Such clubs would be inclusive, community clubs (North Shore, Richmond, Vancouver City, Burnaby, etc) rather than the current, unsuccessful model of community youth clubs disconnected from stand-alone mens clubs, many of them divisive, exclusionary, and tribal in nature (Toronto Italia, Toronto Portuguese, Toronto Serbia, Toronto Whatevers, etc). The local pro teams would have the entire local elite amateur league structure as their potential player development pyramid. If our top youth players stop playing for clubs called "Italia" or "Croatia" they will be more likely to choose to play for "Canada" if asked to do so.

by seathanaich on Oct 12, 2011 3:14 PM PDT reply actions  

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